SHISEIDO has started advertising communication of “ANESSA” since Spring 2019 using athletes such as Osaka tennis players as brand ambassadors. “ANESSA” is the sunblock brand which is popular not only in Japan but also in Asia. Taking advantage of the excitement of sports toward the Tokyo Olympic 2020, the campaign aims to attract people
“FUKUBUKURO” also known as “lucky bag”, is a Japanese New Year custom in which merchants make grab bags filled with unknown random contents and sell them for a significant discount. The goal is to create surprise and enjoyment for customers. Inspired by that tradition, “FUKUBUKURO” application was created and developed as the first global project
In August 2019, Feel Japan came back with more exciting activities and unique opportunities to promote Japan tourism, culture, and cuisine as well as to introduce high-quality products to HCMC citizens. On two days of the event, about 38,000 visitors came and endorsed the signature atmosphere with thousands of special and exclusive offers from Japan
In Autumn 2018, Koa-Sha Japan carried out the concept of “Autumn Ginza” by decorating the street with vintage-style flag advertisements for Shiseido Japan. Each flag was an illustration originated by Komura Settai, the well-known Japanese painter from the Meiji period to the early Showa period. The concept highlighted the enjoyment of women at Ginza during
Citizen Watch Co., Ltd. is best known for its elegant watches and is the core company of a Japanese global corporate group based in Tokyo. With the key message “Better Start Now”, Citizen have introduced the latest line of watches with sophisticating technologies to enhance the future of watches, such as the proprietary light-powered “Eco-Drive”
The “Feel Japan in Vietnam 2018” festival was taking place in Ho Chi Minh City on July 14 – 15 at White Palace Convention Center with more than 30,000 visitors, which brought to them the most interesting and closest view of Japanese culture, travel, shopping and food experience in this summer. The event concept and
Automechanika 2018 took place on three days from 25 – 27 April 2018 in Saigon Exhibition and Convention Center (SECC). On 9,200 square meters, this exhibition featured 360 exhibitors from 17 countries and territories such as Japan, China, Germany, South Korea, Malaysia, Singapore, Taiwan, Thailand,… and welcomed more than 8,500 trade visitors from around the world.
On the occasion of 80th Anniversary (1938-2018), Koa-Sha Inc. introduces new Corporate Identity and Business Motto “MOVING.X” which is applied in company’s global network (Japan, Thailand, Vietnam). Since the establishment in 1938, Koa-Sha is continuously developing communication business with starting points: in the city center, at the station, in the airport. Real space such as
Koa-Sha Vietnam continues to handle the project of wrapping bus advertising in Ho Chi Minh city from November 2017.
By using the bright and dynamic image of the young actor Dinh Hieu as the Brand Ambassador, GATSBY expects to refresh the brand image and target two product lines: Styling Wax and Moving Rubber to young male consumers in Vietnam market.