Automechanika 2018 took place on three days from 25 – 27 April 2018 in Saigon Exhibition and Convention Center (SECC). On 9,200 square meters, this exhibition featured 360 exhibitors from 17 countries and territories such as Japan, China, Germany, South Korea, Malaysia, Singapore, Taiwan, Thailand,… and welcomed more than 8,500 trade visitors from around the world. KYB is a well-known Japanese brand with a large product range of shock absorbers to vehicle manufacturers.
This is the first time KYB has participated in this exhibition and focused on introducing latest products truck & motorbike shocks to trade visitors at the trade fair in Vietnam.
The booth design concept and production was developed by Koa-Sha Vietnam with direction: simple but unique, outstanding red color identity, succinct in both space and brand’s logo message. This brought the booth image stood out and easily caught prospect’s attention, getting closer to the goals of business expansion in Vietnam.