ANESSA puts effort into strengthening awareness toward sport community

SHISEIDO has started advertising communication of “ANESSA” since Spring 2019 using athletes such as Osaka tennis players as brand ambassadors. “ANESSA” is the sunblock brand which is popular not only in Japan but also in Asia.


Taking advantage of the excitement of sports toward the Tokyo Olympic 2020, the campaign aims to attract people who enjoy sports & activities in harsh UV environments and targets to increase the number of users of “ANESSA” in sports field.


KOA-SHA JAPAN has proposed OOH media channels attached to sport-related facilities and jogging spots in Tokyo.