“RECIPIST” is a skincare brand produced by SHISEIDO.
As brand ambassadors, popular young actor and actress play the role as “RECIPIST” couple.
At Shibuya station, big boards of the couple poster are set up. The posters are laminated by decorative Polaroid cards which can be freely peeled off by visitors. Because of the couple popularity, the Polaroid cards have run out very quickly, revealing the attractive campaign posters that surprise the audience. The activity is widely spread via social media and create a boost to the brand awareness.