2015
2015 marked the establishment of “Feel Japan” concept. During the 1st time organization, the event took place with a series of activities, including Japanese cooking seminar for Vietnamese housewives, VIP lunch reception, shopping fair and Non-no fashion show.
The early success of the event created a good foundation for further development of following years.
2016
Feel Japan in Vietnam 2016 was defined more clearly as a public event about Japanese Culture – Tourism – Commercial promotion. The event brought the real characters from Japan such as Hello Kitty, Oiran, Ninja.
Visitors also got the opportunity to experience the famous “tea ceremony” served by beautiful Maiko.
2017
Feel Japan in Vietnam 2017 brought to Vietnamese visitors the most iconic and favorite character – Doraemon. Thousands of fans were eager to meet and take photo with the well-known childhood idol.
The event also attracted many visitors with the performances of Lam Truong and Dong Nhi.
2018
Feel Japan in Vietnam 2018 broke record with over 30,000 visitors. In addition to regular experience areas: tourism, shopping and food, Feel Japan in Vietnam 2018 introduced the “Manga” design concept to Vietnamese audience via interactive showcase.
2019
For the first time, Vietnamese audience could enjoy “Tezuma” – Japanese traditional magic show at Feel Japan in Vietnam 2019.
There was also the brand new launch of Fukubukuro – event application platform that helped connect exhibitors and visitors by delivering useful information, promotion schemes and stamp collection activity for visitors to enter the lucky draw.