Citizen introduced the latest line of watches via wrapping buses in Ho Chi Minh City

Citizen Watch Co., Ltd. is best known for its elegant watches and is the core company of a Japanese global corporate group based in Tokyo. With the key message “Better Start Now”, Citizen have introduced the latest line of watches with sophisticating technologies to enhance the future of watches, such as the proprietary light-powered “Eco-Drive” technology.In Vietnam, people find it familiar with the brand Citizen, especially the technology “Eco-Drive” which generates power from any light. Applying such a premium design on bus layout is a challenge yet a significant impact on our creativity with the ultimate goal to strongly highlight the product and help the advertisement stand out.