Positive social response to Bus Media done by Koa-Sha Vietnam
After 5 months of first launching bus advertising in Ho Chi Minh city, Koa-Sha Vietnam conducted a quick interview to collect feedback from different levels of the community about bus advertising in the city.
From point of view of advertisers, most of them were impressed by the service and product quality of wrapping bus advertisements handled by Koa-Sha Vietnam. Those advertisements generate a significant impact in term of brand awareness and market penetration.
From point of view of working class people, the bus advertisements help improve the city image and hope to see more eye-catching layouts on the street.
From point of view of bus driver and students, not only does the advertisements make the bus appearance nicer, but also it helps the bus inside space cooler. The net stickers applied on bus glass do not block the view but help prevent sunshine for the passengers.